HW Audio Music Shops in the North West of England
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Privacy Notice, Personal Information and Cookie Policy

We are committed to maintaining the trust and confidence of visitors to our website and our customers. We do not sell or rent mailing lists to any other companies and gather data on our customers purely with the intent to maintain the high levels of customer service we aim to provide in all aspects of our business.


Cookies are small files saved into your browser when you use our website. These contain minimal user information required to ensure the reliable functionality of the website.

Some third party cookies may be referred to by the website to maintain continuity, for example, when a page or post is shared to a social media site.

Anonymous Cookies – Some website features may include this type of data collection for performance and statistical reasons. These may be within our own systems, or external to our direct business such as Google analytics.This type of data is gathered anonymously and we don’t, nor do we allow others to make any attempt to find out the identities of the person from which the data originates.

Data Collected Whilst Using the Website

Cookies as mentioned above store simple information such as session information to ensure consistency of a log-in session or a shopping cart until the purchase has been made, or you log out.

We use a shopping cart reminder service which will occasionally email a customer who has added items to their shopping cart, but not completed their purchase. These emails comply with data protection regulations to offer no cross marketing to customers who have not explicitly provided email consent and only offer reminders of the items placed in the shopping cart.

Newsletter and Mailing Lists

As part of the registration process for our newsletters, we collect a basic level of personal information. This is used simply to allow us to send you informative and relevant news and information on special offers, events that may be of interest to you.

We also use the contact information to allow us to check periodically that it is up to date and that you are still happy to remain in contact with us.

We gather statistics concerning email opening and clicks to help us monitor and improve our newsletters.

You can unsubscribe/re-subscribe at any time by visiting the Mailing Preferences page on our website and entering your email address.

Data Collected at the point of Purchase

We collect relevant data to the purchase at the point of sale. When purchasing physical products, of course we need a delivery address. Telephone numbers are not required by our ordering system although we highly recommend that you provide one because it can dramatically speed up the process of settling any queries that may arise during processing of your purchase.

When buying digital products you will note that we do still ask for an address. This is required to perform security checks against your payment information.

Purchase information is occasionally used to tailor our newsletters to improve relevance and ensure our communication with you is as informative and useful to you as possible.

Your personal information is stored in our Customer Management Data System in a secure database. Our data systems use pseudonymization to store purchasing information alongside personal data, whilst creating a layer of separation between the two to ensure your privacy.

No personal data is never shared with any other company beyond that which is required to carry out our business (see below) without your consent.

Retention Periods for Personal Information

Data acquired during normal business activity (ie, supply of goods or services) will be stored as long as necessary for warranty, financial and tax law requirements.

Where data is acquired for communication purposes, to keep you up to date of products and services available as well as special offers and general news, we will keep these records indefinitely unless you notify us that you no longer wish to receive these communications via the Mailing Preferences page on this website.

Data Sharing for Business Purposes

Where necessary data may be shared with third party service providers to enable us to complete a business contract with our customer.

These kind of activities include:

  • Our back-end data management service (S.A.M.). Please see www.thinkka.com/sam.
  • Payment Service Providers to enable online payments.
  • Courier companies where delivery of physical goods is required
  • Suppliers and/or Distributors to enable direct supply of goods from third party warehouses.
Should you have any concerns over the handling of your data from these suppliers above, please contact us or visit their websites to read their own privacy statements.

Access of Information

You have the right at any time to access your personal information. This is available on the "My Account" section of the website. If you have not used this before, please enter your email address and use the "forgotten password" button to generate a new password for you.

Legal basis for Collecting and Processing personal Information

The legal basis for gathering this information will come into one or more of three cases:

  • Information is required to carry out business activities/contract.
  • Explicit consent has been obtained, such as for email marketing.
  • There is a legitimate business interest and expression of interest from the customer *.
* note; this case usually applies to shopping cart reminder emails as detailed above.

A little about HW AUDIO PA, DJ & Lighting & HW MUSIC, Acoustic & Electric Guitars, Basses, Drums, Percussion & General Musical Instrument Departments.

We are retail music stores in the North West of England, based in Preston, Lancashire and Bolton, Greater Manchester. We are 20-30 minutes away from Manchester, Bury, Wigan, Atherton, Leigh, Sale, Salford, Oldham and Stockport. Parking is free in our own 12 space car park.

PA & DJ Equipment

We have been selling PA equipment and DJ gear for nearly 40 years and have been selling guitars in Bolton for over 30 years and the store in Preston has been a guitar shop for 30 years. Our PA department is without question, the largest PA department of any store in the UK. We sell all the leading brands: Electrovoice (EV) (both speakers – active and passive) , amplifiers and microphones. In fact we have been selling EV for over 35 years, along with JBL and Shure. We are Shure main dealers; one of only a handful in the UK. We only sell quality PA gear. This is for many reasons, but mainly because we stand by everything we sell, and it’s very important that gear (especially expensive PA gear) lasts and doesn’t let you down. Many of our customers are professionals and reliability is paramount. We offer a repair service, and in many cases can lend or hire a replacement piece of kit to get you through a gig.

We are probably the largest retailer of Dynacord in the UK. We have been selling Dynacord Powermates for around 15 years and have sold around 1,500 of them in that period. The Powermate is the industry standard powered mixer, and even the shift to active speakers hasn’t diminished their popularity. Of course for people with active speakers there is a Dynacord CMS mixer with all the main features. For us there is a bit cross-over between singers and DJs. After all, many of our customers are entertainers who do both singing, maybe karaoke and DJ-ing and require the sound and lighting equipment to do a full show. To this end we stock and have on demonstration in our lighting showroom (which is approx. 10m square) lighting from Chauvet and American DJ, plus QTX and Kam, with lasers from Laserworld. So please visit us at our showrooms in Bolton, where we offer internet prices with knowledge, advice and class-leading service.


Our guitar stores in Bolton and Preston offer everything a guitarist could possibly need. We sell both new and secondhand guitars, basses and amplification. We sell new Fender, PRS, Yamaha & Martin guitars, both electric, electro acoustic and pure acoustic guitars and people travel sometimes hundreds of miles to see us (our record is a customer from South Africa, who came specifically to see us. He wasn’t disappointed!) Our Preston guitar store has a large range of Schecter guitars, plus Blackstar guitar amps. We are Fender American Standard dealers, which also means that we stock in depth both the Fender American series guitars, and the Fender Mexican guitars, but also Fender Squiers, in both Telecaster, Stratocaster, Jazz Bass and Precision bass variants. We also stock a massive range of Fender accessories, such as leads and tuners, plus those extra guitarists’ necessities which are ideal for birthday presents or Christmas gifts.

Drums, Cymbals & Other Percussion

We have a great selection of drums and other percussion and accessories like drumsticks, drumheads and drum hardware. Main brands of drums that we stock are Yamaha & Pearl drum sets and we stock the worlds’ best cymbals: Turkish Cymbals, hand made in Istanbul Turkey. We also sell cajons, shakers, bodhrans, glockenspiels, xylophones and other melodic percussion and are agents for Percussion Plus ranges of educational percussion. See our dedicated websites for educational supplies: www.rockinschools.co.uk So if it’s a Yamaha Masters or Gigmaker drum kit or a Pearl Forum kit, or a Sonix or Impact starter drum kit, you will find it here at HW Music. We can also teach you to play drums with our dedicated drum teacher, Dave Howarth who operates his drum teaching business from our spacious studios in St, Georges Road.

Keyboards & Pianos

At HW Bolton or HW Preston you will find a great selection of electronic keyboards and digital pianos on display, plus piano stools, benches and stands. HW Music are main dealers for the Casio Celviano & Casio Privia digital pianos which offer the best value digital pianos on the market. So, if you are looking for a piano or electronic keyboard, look no further than HW Music.


In both our Preston and Bolton music stores, we stock Line6 guitar amplifiers, Line 6 effects and Line6 PA, especially the Line 6 Radio microphones. Line 6 are a world leader in modelling amplification and offer PA mixers, speakers, microphones (both tie clip or lavalier microphones and hand held radiomics).

We strive to offer the lowest price on anything that we stock and also we give the best advice on PA systems, DJ gear, DJ lighting, Guitars, basses and other musical instruments.

Education Department

HW Audio is also a major supplier of educational music. If you represent a school, college or other educational establishment like a childrens’ nursery or University, we can supply you on receipt of an official order.

We supply a huge amount of classical ¾ and ½ size guitars to schools, as well as violins, cellos and we have made a specialisation of supplying guitars, drums and bass guitars to schools who operate the Musical Futures scheme.


HW Audio is a proud member of the MIA. The MIA is the trade body of the musical instrument industry, and works together with Government in order to promote musical education in schools. We are also an international member of the organisation, NAMM. NAMM is the US version of the MIA and which organises the twice-yearly NAMM show in the United States.

HW Audio is also a member of the FSB: the Federation for Small Businesses, and also a member of Euromusic, the largest buying group for musical instruments in the UK.

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