HW Audio Music Shops in the North West of England
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Privacy Notice, Personal Information and Cookie Policy

We are committed to maintaining the trust and confidence of visitors to our website and our customers. We do not sell or rent mailing lists to any other companies and gather data on our customers purely with the intent to maintain the high levels of customer service we aim to provide in all aspects of our business.

Cookies

Cookies are small files saved into your browser when you use our website. These contain minimal user information required to ensure the reliable functionality of the website.

Some third party cookies may be referred to by the website to maintain continuity, for example, when a page or post is shared to a social media site.

Anonymous Cookies – Some website features may include this type of data collection for performance and statistical reasons. These may be within our own systems, or external to our direct business such as Google analytics.This type of data is gathered anonymously and we don’t, nor do we allow others to make any attempt to find out the identities of the person from which the data originates.

Data Collected Whilst Using the Website

Cookies as mentioned above store simple information such as session information to ensure consistency of a log-in session or a shopping cart until the purchase has been made, or you log out.

We use a shopping cart reminder service which will occasionally email a customer who has added items to their shopping cart, but not completed their purchase. These emails comply with data protection regulations to offer no cross marketing to customers who have not explicitly provided email consent and only offer reminders of the items placed in the shopping cart.

Newsletter and Mailing Lists

As part of the registration process for our newsletters, we collect a basic level of personal information. This is used simply to allow us to send you informative and relevant news and information on special offers, events that may be of interest to you.

We also use the contact information to allow us to check periodically that it is up to date and that you are still happy to remain in contact with us.

We gather statistics concerning email opening and clicks to help us monitor and improve our newsletters.

You can unsubscribe/re-subscribe at any time by visiting the Mailing Preferences page on our website and entering your email address.

Data Collected at the point of Purchase

We collect relevant data to the purchase at the point of sale. When purchasing physical products, of course we need a delivery address. Telephone numbers are not required by our ordering system although we highly recommend that you provide one because it can dramatically speed up the process of settling any queries that may arise during processing of your purchase.

When buying digital products you will note that we do still ask for an address. This is required to perform security checks against your payment information.

Purchase information is occasionally used to tailor our newsletters to improve relevance and ensure our communication with you is as informative and useful to you as possible.

Your personal information is stored in our Customer Management Data System in a secure database. Our data systems use pseudonymization to store purchasing information alongside personal data, whilst creating a layer of separation between the two to ensure your privacy.

No personal data is never shared with any other company beyond that which is required to carry out our business (see below) without your consent.

Retention Periods for Personal Information

Data acquired during normal business activity (ie, supply of goods or services) will be stored as long as necessary for warranty, financial and tax law requirements.

Where data is acquired for communication purposes, to keep you up to date of products and services available as well as special offers and general news, we will keep these records indefinitely unless you notify us that you no longer wish to receive these communications via the Mailing Preferences page on this website.

Data Sharing for Business Purposes

Where necessary data may be shared with third party service providers to enable us to complete a business contract with our customer.

These kind of activities include:

  • Our back-end data management service (S.A.M.). Please see www.thinkka.com/sam.
  • Payment Service Providers to enable online payments.
  • Courier companies where delivery of physical goods is required
  • Suppliers and/or Distributors to enable direct supply of goods from third party warehouses.
Should you have any concerns over the handling of your data from these suppliers above, please contact us or visit their websites to read their own privacy statements.

Access of Information

You have the right at any time to access your personal information. This is available on the "My Account" section of the website. If you have not used this before, please enter your email address and use the "forgotten password" button to generate a new password for you.

Legal basis for Collecting and Processing personal Information

The legal basis for gathering this information will come into one or more of three cases:

  • Information is required to carry out business activities/contract.
  • Explicit consent has been obtained, such as for email marketing.
  • There is a legitimate business interest and expression of interest from the customer *.
* note; this case usually applies to shopping cart reminder emails as detailed above.

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